Serve yourself with mobusi’s advertising platform

A self-service platform allows advertisers to take complete control over their advertising campaigns.  Thousands are already using our service to drive traffic, create leads and increase sales! Why not check out the benefits of mobusi’s own Self-Service Platform and see how you could start getting the most out of your campaigns? What does a self-service…

SunMedia and their strides to success

SunMedia, the video and branding division of the mobusi group, are storming ahead and progressing at an extremely impressive rate. In just one year, Sun Media has catapulted to unbelievable heights, recently celebrating Comscore’s result of becoming the 2nd biggest leader in pre-roll video in Spain, coming in just behind Google.  The company now has an…

Where is Header Bidding heading this year?

Header Bidding became one of the trending topics in 2016 and now we expect it to reach even bigger heights. It is an auction tool which is used to increase ad inventory , allowing publishers to offer their inventory and headers of their webpages to various ad exchanges simultaneously.  That way, demand sources, all DSPs, marketers and…

Mobusi acquires Lab Cave

Today we are pleased to announce the acquisition of Lab Cave, a video games development company. Fernando and Óscar García, two brothers passionate about video games and both with extensive experience in the national and international gaming development, started with the Lab Cave project in 2013. With 75 million downloads all over the world and a strong presence…

Why you should be using CPE in your campaigns

There’s no doubt that the metrics used in Digital Advertising can often become slightly confusing for users.  We have complicated things for ourselves over recent years, and have seen ourselves shift from only using standard pricing models.  Although, we still do rely on these models, we’ve now delved into new realms and one of the newest…

February Events

A new month is upon us and it’s possibly one of the most exciting, in which we’ll be making an appearance at three separate events! We’re first hitting up Mobile Growth Summit in San Francisco from the 1st–2nd of February.  MGS is North America’s biggest mobile-only conference and gives attendees the opportunity to interact with and learn…

Why work in an international company?

Working in an international team, in which employees of different nationalities and backgrounds come together, can be an amazing experience and can lead to wonderful results.  At mobusi, we’re fortunate to have a team of almost 200 wonderful people made up of 20 nationalities, spread across 6 cities around the world.  We’re extremely lucky to have been able to promote…

Play to the next level: The amazing benefit of Playable Ads

User experience is one of the great buzzwords we see floating around the advertising hemisphere and in today’s current market, it is one of the most important factors we must keep in mind when creating campaigns.  The average user has greatly evolved from the classic banner display days.  We’re bored.  We want more interaction and entertainment….

2017: The year of Video Advertising

2017 has finally arrived and brought with it a whole range of trends for the mobile advertising world.  One trend which is still going strong is video.  It’s no secret that video is one of the most powerful engagement tools for an advertiser, being one of the most successful ad formats on both desktop and…

January Events

2017 is upon us and we’re starting the new year with a bang! First and foremost, we’re going to be at Affiliate Summit West, Las Vegas from the 15th-17th January.  This sold-out, all-star show will see leaders of the performance marketing world come together in a summit where one can show off their key solutions…

Summary of the year 2016

2016 is drawing to a close and what a year it’s been for mobusi. We’ve had an amazingly fruitful year and would like to share with you (in case you missed it!), some of our top highlights. What have we achieved this year? Back in February, we launched Advertiser Defender, our product aimed at fighting…

Putting the KPI in CPI

CPI CPI CPI. You’ve probably seen it all over the internet, you’ve probably heard us banging on all about it and are eager to know what the fuss is.  CPI, also known as Cost per Install, is an extremely popular pricing model used more and more frequently in digital advertising.  Why? As the use of…

December Events

It’s been an amazing year for mobusi and we’re ending 2016 on a high.  After hitting up over 30 of the best global events, we’re sending two teams to Affiliate World Asia in Bangkok and Mobile Monetization Summit in Tel Aviv, respectively. Affiliate World Asia takes place on December 5th-6th and is an event considered the…

Programmatic Advertising for Dummies

“That’s so weird! That Ad that appeared on my screen as if it was actually speaking to me!” No, it’s not weird.  It’s not by coincidence either. It’s science.  It’s programmatic advertising and it’s one of the most useful advertising tools in the game.  Robots are actually taking over and they are way more efficient than…

Macarena Cenalmor -Guest Panelist GMIC Bangalore

mobusi are currently attending GMIC Bangalore, a part of the leading mobile conference globally.  It is back in India for the third year and sees industry leaders come together to discuss the future of the mobile revolution and the development of one of India’s growing sectors.  GMIC holds events all across the world, shedding light on…

Why video CPI is a must for your campaigns

CPI (cost per install) is probably one of the newest and most important pricing tools used in performance advertising given the boom of smartphones and mobile devices of late.  It is estimated that by the end of 2016, there will be 2.082 billion smartphone users worldwide.  In the month of September 2016, 140 billion apps…

Team Building 2016

Behind every successful company is a wonderful team and at mobusi, we know we wouldn’t be experiencing our amazing success if it wasn’t for all our awesome staff! We have an incredible team spirit in our office and work extremely well together.  However, with 140 members of staff at mobusi HQ, it can be hard that everyone gets…

Meet our US&CA director: Enric Pedró

Mobusi is vying for world domination, continent by continent. Given our current success rate in the US, we’ve decided to up our presence stateside by opening a brand new office in LA! We want to give our numerous clients a better chance to connect with us and strive to improve their performance goals. We’re extremely…

November Events

The month of November will be one to remember for mobusi as we hit up 5 of the biggest events across the world! We’re not slowing down despite 2016 nearing its close, making an appearance in 5 different countries. First up, we’ll be venturing to the Big Apple at ad:tech on the 2nd-3rd of November. Our…

Performance Marketing for dummies

You’ve probably heard about performance marketing and maybe are a little bit confused. You’ve seen CPI/CPA/CPE/CP-WHAT? all over the internet and don’t understand a thing. Maybe you do have a fair idea of how each model works but aren’t quite sure how each would fit your business plan .  Well that ends here. To properly understand what we do and how we…

mobusi Mexico

As you may be aware, mobusi is a word-wide company, with presence not only in Madrid but also in LA, Singapore, India and Mexico. Our Mexican team is going from strength to strength and this week, we have caught up with them to find out a bit more about their office life and their plans for…

mobusi Talent Hunt

It’s the internship programme you’ve been waiting for: mobusi Talent Hunt! Whether you’re currently finishing up your degree, already finished and currently studying your masters or whether you simply just fancy throwing yourself into the world of digital marketing, mobusi Talent Hunt is for you. Mmm…mobuwhat? mobusi mobile advertising. Yep, that’s us.  We’re a group…

Boosting campaigns while speeding up traffic

When it comes to buying traffic, we often forget about an area that can bring us many benefits – the desktop. Smartphone usage and the mobile device boom has undoubtedly led to priority shifting to this area. However, that doesn’t mean the desktop should be abandoned completely. Even today, it is still extremely relevant when…

Meet our new General Manager LATAM: Rafael Valverde

This week at our HQ in Madrid, we’ve had the pleasure of welcoming our new General Manager LATAM, Rafael Valverde from Mexico City. We are absolutely delighted that Rafael has joined our team given his impeccable resume and work ethic. His innovative thinking and impressive background is bound to shake things up in our Latin…

October Events

With the arrival of October, we see ourselves attending even more events! We’d forgive you for thinking we’ve clocked up enough kilometres and air miles by now but it seems we want more! We will be spreading our wings even further, attending 3 separate events in the space of just 3 weeks. First up from October…

Ready to launch into the Asian market

An increasing number of  global adnetworks are slowly but surely breaking into the Asian market and one of the main reasons behind this is the potential power that Korea holds. It is seen as a test market for many companies, somewhere they are able to launch their services and products, enabling them to jump into…

Mobusi Partners With Adways Korea

Adways Korea and Mobusi have formed a strategic partnership in order to help Korean mobile game developers achieve worldwide recognition. Korea boasts many talented companies that are capable of creating quality apps, but the market lacks the kind of numbers that can sustain rapid growth. Korean developers have their sights set on expansion to countries…

Meet Our New Chief Operating Officer: Paloma Gimeno

Paloma Gimeno steps into the role of Chief Operating Officer (COO) at Mobusi, where she will help establish and implement the company’s global strategy, and coordinate operations between different branches of the company (Spain, Mexico, USA, Singapore, and India). She will report directly to Mobusi CEO Alberto Cenalmor. Following the recent acquisition of Sun Media,…

White Nights St. Petersburg

In our industry, stagnation is a death sentence: stop moving for just a minute and the competition will catch you. So you won’t see us slipping next week as we will be making the trip to White NIghts St. Petersburg, one of 3 annual events held in three major cities (Helsinki, St. Petersburg, Moscow). The…

Data Collection for Campaign Optimization

Data is the lifeblood of a successful mobile application. Having a global view of what is going on in your app’s ecosystem, and in the general mobile ecosystem can give you crucial insights as far as acquiring and retaining quality users. A lack of perspective can mean that important nuggets of information slip through the…

Southeast Asian Tour

2016 has been an eventful year for mobusi already; we’ve logged thousands of kilometers traveling to multiple countries and events. We will be continuing this whirlwind tour with a key business trip to Asia at the end of June/beginning of July. Victor Raposo and Jorge Canga will be visiting Kuala Lumpur, Malaysia, Singapore, and Jakarta,…

Israel Mobile Summit

Israel’s presence in the online ad world has been steadily growing over the last few years, bolstered by several successful startups and a culture that foments technology and cyber security innovation. This makes it an attractive place to network and learn, which is just what we have in mind for the 2016 edition of the…

Mobusi Account Department

Almost all mobile ad agencies have an accounts team – a liason between clients and the agency itself, who manages the relationship and needs of both parties. Not all accounts departments are created equal, however, and there’s no better example of that than mobusi’s team. Our Madrid accounts team, headed by newly appointed leader Mercedes…

Macarena Cenalmor – Applause Keynote Speaker

On May 28th mobusi attended the Applause App Marketing Congress at the Hotel W in Barcelona. More than 120 professionals from the industry were on hand to enjoy networking events and talks, learn tricks of the trade and exchange ideas. One of the experts asked to help educate the participants was none other than our…

Mobusi In-House Tech Solutions

At mobusi, we pride ourselves on our in-house tech and design teams. They allow us to create original, unique solutions to problems and obstacles our clients face – obstacles to growth and improvement. We want to help them overcome these challenges and that’s why we created our own in house SDK that we can tailor…

Applause Interviews Maca Cenalmor

On May 28th, the Hotel W in Barcelona will host Applause – an App Marketing Congress and networking event for companies and people in the sector. mobusi will be making its presence felt as one of the most important ad networks in Europe, and our very own VP of Client Services, Macarena Cenalmor, will be…

App Store Updates – Paid Search

App store ranking, whether it be in the Google Play Store, App Store, or Windows Marketplace, is hugely important to the success of any mobile application. With upwards of 63% of all apps being discovered organically through app store search, improving your position by just one or two spots can mark a huge difference in…

Solving Ad Blocker Problems

Adblockers. Since Apple decided to allow them in the app store last year they have been popping up (ha!) like whack a mole rodents, amplifying a problem that was previously restricted to android devices. This is causing increasing concern among mobile advertisers and publishers alike, but before we all start to panic, let’s take a…

GDC 2016: International Mobile Game Distribution

Over the last few years the mobile gaming industry has evolved from a niche market to a massive international entity, moving billions of dollars globally. All this money has sparked a mobile boom, as app developers see an opportunity to make big bucks fast. This rush has made things a lot more competitive, and therefore…

Mobile Gaming Workshop

You might think that after an intense week in Barcelona at the Mobile World Congress that we could use a break. You’d be wrong about that, because at Mobusi, we’re always on the move. This past weekend we sent two members of our team to Amman, Jordan to meet with potential partners in the region. After carrying out an intensive…

Mobusi Among Best Media Sources

In honor of this week’s MWC 2016, Appsflyer, industry leaders in mobile measurement and attribution analytics, has published its performance index ranking the best media sources in mobile advertising. The study, which analyzed app installs and retention between October 15th, 2015, and January 15th, 2016, took more than 2.5 billion installs into account and broke the…

5G, Virtual Reality, and the Future of Mobile Advertising

Barcelona, February 21st. In a surprise appearance on the eve of the Mobile World Congress, Facebook founder and tech wunderkind Mark Zuckerberg stood before 5,000 industry professionals at Samsung’s Unpacked event, and revealed the immediate future of connectivity, communication, and content consumption. Promoting Samsung and Facebook’s collaboration on the Gear Virtual Reality headset, he explained…

La Vanguardia Interview With Alberto Cenalmor

The past few weeks have been big for Mobusi. We released our new Advertiser Defender tool, set up shop at the Mobile World Congress, and now Barcelona newspaper La Vanguardia chose to interview our CEO Alberto Cenalmor! Read on to find out a little more about the inner workings of the company. Below find the translated article, or click here for…

Advertiser Defender: Fight Mobile Fraud

Mobusi is thrilled to announce the launch of Advertiser Defender, fruit of our last year of work in fraud prevention. Existing fraud detection tools identify bad traffic after the fact, when payments have already been made. It is difficult to detect, because fraudsters route through  various sources before sending it to your apps. They use bots, false VPNs…

A Match Made in Heaven: Valentines Day + Dating Apps

Mobusi confirms, love does exist! Or at least people looking for it do. With the proliferance of dating apps and online dating opportunities, we wondered what usage trends would look like for the most romantic weekend of the year. According to Vanity Fair, in 2015, the dating app Tinder experienced a huge jump in usage…

Mobusi Does Barcelona: MWC 2016

The Mobile World Conference is the be all and end all of mobile technology. The four day event, held at the Fira Barcelona expo center in Barcelona, Spain, hosts more than 2,000 exhibitors from all over the world. Last year, more than 90,000 guests attended, along with 3,800 members of the press. This year the conference is…

Super Ads 50: The Super Bowl and Mobile Advertising

Unless you live under a rock, or in the far reaches of the Antarctic, you’ve probably noticed that mobile technology is EVERYWHERE. The increase in smartphone penetration (in addition to tablets, mobile consoles, etc) means that more and more people are connected at all times, opening up an ideal channel for marketers to maintain a…

Mobile Potential in the Middle East

When you talk about mobile markets with booming  potential, the Middle East is bound to come up. Many countries in this region have been laying the groundwork  to support a mobile revolution, and Mobusi is prepared to accompany them on this exciting journey. That’s why we will be sending a team of representatives to two…

Malaysia mobile penetration

Good news! Mobusi will be visiting Malaysia. Our team will be looking for alliances to continue at the top of the worldwide mobile advertising business. More than three in ten smartphone users in Malaysia use their devices as their only access to the Internet. On Device Research has recently published an interesting report: Mobile Malaysia:…

Mobusi launches a new office and division in Barcelona

Mobusi expands its presence around the globe with the opening of a new office in Barcelona. With the rapid growth of the company in the mobile advertising market over the last three years, the creation of a permanent office in Barcelona is an excellent opportunity for creating new business opportunities.   The new office will…

Affiliate program 2016 RECAP

Mobusi’s affiliate program is an excellent choice for marketers that want to promote products and services from a wide variety of different verticals. Reaching over 12 billion clicks on 2015; we offer the ability to generate significant revenues with relevant offers across our platform. Our affiliate managers are able to identify offers that convert particularly…

We are coming back to Mobile Monetization $ummit

The MMS conference comes to Tel Aviv December 15th. This a special edition of the Israel Mobile Summit focusing on how developers can monetize their apps. Celebrating its 5th year, the summit is the biggest mobile/games/adtech event in Israel. It features keynotes from top speakers, panels about the hot mobile topics and a startup arena…

Playing at Home: The European goal

The Asian market has hypnotized everyone to its full extent during the last few years. Nowadays, the Asian market power is unquestionable. But, what is going on in Europe?  Every day, millions of people in the EU and the World turn on their devices to find entertainment and challenge their friends by playing with them…

The mobile gaming market in South Korea

Good news! Mobusi will be visiting South Korea, two times in three months. Our team will be attending Max summit in Seoul and GSTAR 2015 in Busan. Korea is one of the most connected countries in the world. They have one of the best mobile-infrastructures. These allow the population to be online anywhere. With China…

Mobile Advergaming: from Free-to-Play to Pay-per-Win

It seems that the trends from the market are changing day by day, and in the last year there is a huge trend we have to pay attention to: Games going from the Free-to-play model to pay-per-win.   Inside (and outside) of the official stores, we can find Pay-to-Play games, where you need to pay…

CPC: mobusi introduces a self-service functionality

mobusi introduces a self-service functionality. mobusi’s platform provides our advertisers and  agencies the ability to define the targeting of their cost-per-click (CPC) campaigns. With 24/7 access our advertisers can fine-tune their campaigns changing targeting and price  through easy-to-use features. Campaigns are set active in a very short time frame allowing our  advertisers to react almost…

Mobusi’s summer trips

Once again, it’s summer! We love summer!  Oh, we know, there’s not summer without summer trips!  Wait a second, do you think we will be out of the office?  Not really!  Part of our team will be travelling to make some new friends and do business! This summer we’ll have a lot of events all…

Will you lock?

Have you ever been surfing on the internet and when you were about to read a great article or you about to read the information you wanted, suddenly a pop up opens in the site and it tells you that you have to complete an action (register, login or download an app) in order to…

Welcome to the engage: CPE

It is well known that there are lots of models in the online advertising world: CPC, CPM, CPI, CPA, CPV, CPE… All of them are available on a non-incent or incent basis. We spoke before about whether to incent or not, APKs, and CPAs and today we’re going to talk about CPE offers. First of…

Bet for CPA offers

It is well known that there are lots of models in the online advertising world: CPC, CPM, CPI, CPA, CPV, CPE… All of them can be run in non-incent or incent basis. We spoke before about to incent or not, APKs, and today we’re going to talk about CPA offers. First of all we have…

Mobile Traffic: To incent or not

There’s a debate in the industry regarding incent traffic. When deciding what kind of traffic you want to generate to your app, you must first know what you want from this campaign. First time you propose a client to run a campaign on incent traffic, they are quite reluctant to accept it. This is due…

Mobusi COO, Alvaro Pastor on the Secrets of Mobile Advertising Success

  Mobusi is a mobile performance advertising agency. Alvaro Pastor, the COO of Mobusi, has been working in the internet sector since the year 2000. At first he worked for companies in the banking sector, including some of the leading financial institutions in Spain. Later he became an independent consultant for SMB’s, until he joined Impressions Web, where he worked…

Mobusi presents its new native ad SDK at MWC 2015

Mobusi, a leading Spanish mobile advertising company, presents new SDK in order to monetize iOS and Android apps at the Mobile World Congress last week. The difference with  Mobusi’s latest  SDK is the simple installation and the ability to modify the advertising from a panel without needing to re-upload the app. Alberto Cenalmor, CEO of…

Mobusi new business director Mercedes Salguero on the mobile ad market

Mercedes Salguero joins Mobusi as its new Business Director where her role will be to develop new business units as well as finding additional opportunities for Mobusi’s current units. Mercedes is a well-known presence in the International performance sector and brings with her a lot of experience in the online, mobile and performance sectors. Mercedes…

Mobusi Partners with RiskIQ to Prevent Mobile Ad Fraud

Mobile ad platform and service provider Mobusi has signed a deal with RiskIQ, a solution that protects against fraud and malvertising in digital ads. The deal covers Mobusi’s network and client activity for the next two years. With the huge growth in “Malvertising” in particular on the Android platform networks and agencies like Mobusi are…