With billings of over 65 million euros in 2015 and more than 170 employees, Mobusi is the number one Spanish mobile performance company, and one of the industry leaders in Europe. The union with digital media specialist, Sun Media, opens new opportunities for the group at an international level.
Madrid, June 14th, 2016. Mobusi has acquired Sun Media, a company dedicated to the commercialization of digital advertising, reinforcing its leading position in Spain. This acquisition positions the group in two of the fastest growing areas of the digital market: mobile and video advertising. According to the IAB, in 2015 investment in mobile advertising increased by 82% in Spain, and video advertising investment increased by 65.6%.
The union of the two companies presents great opportunities to synergize efforts, and recharges product offering with an ample range of branding and performance solutions for agencies and clients. It will also position Mobusi, until now focused just on performance, in the territory of branding advertisers.
Mobusi brought in 65 million euros in revenue in 2015 and has more than 170 employees. It is the largest and most international Spanish mobile performance company, working with clients like Blablacar, Buongiorno, and La Nevera Roja, among others. Headquartered in Madrid, the company began international expansion two years ago and now has offices in Mexico City, Singapore, and Los Angeles, allowing it to fulfill traffic demands all over the world. Squire Patton Boggs provided assessment of the Sun Media acquisition.
Sun Media specializes in the full management of digital video advertising and the development of applications and solutions for the digital environment (web, tablet, mobile, and Smart TV). Its 12 employees make up the fastest growing multiscreen, video preroll, and outstream company in the sector. It puts out 600 million integrated videos per month with coverage that exceeds with coverage that exceeds 4 million unique daily users in Spain.
Mobusi, as mother company, will continue to lead the mobile and performance advertising sector and will help accelerate Sun Media’s international expansion via various deals with international clients and media.
Sun Media will be in charge of all video and branding solutions for the entire group, maintaining its brand value and presenting a portfolio of products unique to the industry. Its unique value proposal includes multi-product (video and display) and multiscreen offers, presenting an effective Brand Performance solution to advertisers and media companies.
“Video is coming – it is one of the most in-demand formats right now and the acquisition of Sun Media immediately accelerates our growth in this important sector of digital advertising. In addition, our commercial strength will help the Spanish media monetize their video content globally.” – Alberto Cenalmor, Mobusi CEO
“Video and mobile advertising are the most rapidly growing niches within the advertising sector, the union of Sun Media and Mobusi allows us to offer advertisers and agencies the best solutions in both Branding and results-driven campaigns.” – Ignacio Garbayo, Commercial Director, Sun Media.
Mobusi’s technological vocation, along with Sun Media’s video expertise will put the group at the forefront of innovation in new products both in direct buying and programmatic.