What are Rewarded Video Ads?

Have you heard about rewarded ads? These ads are a win-win situation for both advertisers and publishers, with them tending to be more popular in the mobile games sector.  Rewarded video is a way for developers to integrate ads into their app.  Consumers can choose to watch them in exchange for points, lives, or virtual goods. With rewarded…

5 Ways to Boost a User’s Lifetime Value

User Lifetime Value (LTV)  is the measure of a user’s value over time. It is one of the most important metrics to track and can be displayed in many ways; sharing the app on social media, spreading the word among friends or it could even be the revenue generated from ads and in–app purchases. Even…