SMS Marketing Case Study: Instasent

As more brands look for ways to target potential customers on the move, SMS is an essential part of effective multi-channel marketing, albeit often overlooked by marketers.  It’s an extremely useful tool at hitting the client directly.  In a world where 99% of people have their phones attached to them 24/7 and where over 90%…

7 Sure Fire Ways to Monetize Your App

Creating your own app is an amazing feeling but what about when your app starts bringing you in the big bucks?  It can be complicated to create an effective monetization strategy, but once you achieve that, you’ll rapidly see the fruit of your work and can start benefiting from your app. So how? 1.Advertising There…

Four Easy Ways to Boost Your E-Commerce

The world of e-commerce has no doubt flourished in recent years, with 93% of online stores now expecting to see a huge growth in the year of 2017. Online shopping has by in large replaced the act of physical shopping.  Not only this, the device of choice when purchasing online has shifted in just a…

Why a DSP will revolutionize your advertising goals!

A  DSP (Demand Side Platform) is a piece of software that has become a key player in the complex environment of online advertising. The platform allows you to serve ads on a whole host of websites and apps in an automated fashion.  DSPs allow us to act upon factors such as location, age and demographics…

Why you should be using CPE in your campaigns

There’s no doubt that the metrics used in Digital Advertising can often become slightly confusing for users.  We have complicated things for ourselves over recent years, and have seen ourselves shift from only using standard pricing models.  Although, we still do rely on these models, we’ve now delved into new realms and one of the newest…

Play to the next level: The amazing benefit of Playable Ads

User experience is one of the great buzzwords we see floating around the advertising hemisphere and in today’s current market, it is one of the most important factors we must keep in mind when creating campaigns.  The average user has greatly evolved from the classic banner display days.  We’re bored.  We want more interaction and entertainment….

2017: The year of Video Advertising

2017 has finally arrived and brought with it a whole range of trends for the mobile advertising world.  One trend which is still going strong is video.  It’s no secret that video is one of the most powerful engagement tools for an advertiser, being one of the most successful ad formats on both desktop and…

Performance Marketing for dummies

You’ve probably heard about performance marketing and maybe are a little bit confused. You’ve seen CPI/CPA/CPE/CP-WHAT? all over the internet and don’t understand a thing. Maybe you do have a fair idea of how each model works but aren’t quite sure how each would fit your business plan .  Well that ends here. To properly understand what we do and how we…

Boosting campaigns while speeding up traffic

When it comes to buying traffic, we often forget about an area that can bring us many benefits – the desktop. Smartphone usage and the mobile device boom has undoubtedly led to priority shifting to this area. However, that doesn’t mean the desktop should be abandoned completely. Even today, it is still extremely relevant when…

Data Collection for Campaign Optimization

Data is the lifeblood of a successful mobile application. Having a global view of what is going on in your app’s ecosystem, and in the general mobile ecosystem can give you crucial insights as far as acquiring and retaining quality users. A lack of perspective can mean that important nuggets of information slip through the…

Israel Mobile Summit

Israel’s presence in the online ad world has been steadily growing over the last few years, bolstered by several successful startups and a culture that foments technology and cyber security innovation. This makes it an attractive place to network and learn, which is just what we have in mind for the 2016 edition of the…

Macarena Cenalmor – Applause Keynote Speaker

On May 28th mobusi attended the Applause App Marketing Congress at the Hotel W in Barcelona. More than 120 professionals from the industry were on hand to enjoy networking events and talks, learn tricks of the trade and exchange ideas. One of the experts asked to help educate the participants was none other than our…

Mobusi In-House Tech Solutions

At mobusi, we pride ourselves on our in-house tech and design teams. They allow us to create original, unique solutions to problems and obstacles our clients face – obstacles to growth and improvement. We want to help them overcome these challenges and that’s why we created our own in house SDK that we can tailor…

Applause Interviews Maca Cenalmor

On May 28th, the Hotel W in Barcelona will host Applause – an App Marketing Congress and networking event for companies and people in the sector. mobusi will be making its presence felt as one of the most important ad networks in Europe, and our very own VP of Client Services, Macarena Cenalmor, will be…

App Store Updates – Paid Search

App store ranking, whether it be in the Google Play Store, App Store, or Windows Marketplace, is hugely important to the success of any mobile application. With upwards of 63% of all apps being discovered organically through app store search, improving your position by just one or two spots can mark a huge difference in…

Solving Ad Blocker Problems

Adblockers. Since Apple decided to allow them in the app store last year they have been popping up (ha!) like whack a mole rodents, amplifying a problem that was previously restricted to android devices. This is causing increasing concern among mobile advertisers and publishers alike, but before we all start to panic, let’s take a…

GDC 2016: International Mobile Game Distribution

Over the last few years the mobile gaming industry has evolved from a niche market to a massive international entity, moving billions of dollars globally. All this money has sparked a mobile boom, as app developers see an opportunity to make big bucks fast. This rush has made things a lot more competitive, and therefore…

Mobusi Among Best Media Sources

In honor of this week’s MWC 2016, Appsflyer, industry leaders in mobile measurement and attribution analytics, has published its performance index ranking the best media sources in mobile advertising. The study, which analyzed app installs and retention between October 15th, 2015, and January 15th, 2016, took more than 2.5 billion installs into account and broke the…

5G, Virtual Reality, and the Future of Mobile Advertising

Barcelona, February 21st. In a surprise appearance on the eve of the Mobile World Congress, Facebook founder and tech wunderkind Mark Zuckerberg stood before 5,000 industry professionals at Samsung’s Unpacked event, and revealed the immediate future of connectivity, communication, and content consumption. Promoting Samsung and Facebook’s collaboration on the Gear Virtual Reality headset, he explained…

Advertiser Defender: Fight Mobile Fraud

Mobusi is thrilled to announce the launch of Advertiser Defender, fruit of our last year of work in fraud prevention. Existing fraud detection tools identify bad traffic after the fact, when payments have already been made. It is difficult to detect, because fraudsters route through  various sources before sending it to your apps. They use bots, false VPNs…

Mobusi Does Barcelona: MWC 2016

The Mobile World Conference is the be all and end all of mobile technology. The four day event, held at the Fira Barcelona expo center in Barcelona, Spain, hosts more than 2,000 exhibitors from all over the world. Last year, more than 90,000 guests attended, along with 3,800 members of the press. This year the conference is…

Super Ads 50: The Super Bowl and Mobile Advertising

Unless you live under a rock, or in the far reaches of the Antarctic, you’ve probably noticed that mobile technology is EVERYWHERE. The increase in smartphone penetration (in addition to tablets, mobile consoles, etc) means that more and more people are connected at all times, opening up an ideal channel for marketers to maintain a…

Mobile Potential in the Middle East

When you talk about mobile markets with booming  potential, the Middle East is bound to come up. Many countries in this region have been laying the groundwork  to support a mobile revolution, and Mobusi is prepared to accompany them on this exciting journey. That’s why we will be sending a team of representatives to two…

Mobusi launches a new office and division in Barcelona

Mobusi expands its presence around the globe with the opening of a new office in Barcelona. With the rapid growth of the company in the mobile advertising market over the last three years, the creation of a permanent office in Barcelona is an excellent opportunity for creating new business opportunities.   The new office will…

Affiliate program 2016 RECAP

Mobusi’s affiliate program is an excellent choice for marketers that want to promote products and services from a wide variety of different verticals. Reaching over 12 billion clicks on 2015; we offer the ability to generate significant revenues with relevant offers across our platform. Our affiliate managers are able to identify offers that convert particularly…

Playing at Home: The European goal

The Asian market has hypnotized everyone to its full extent during the last few years. Nowadays, the Asian market power is unquestionable. But, what is going on in Europe?  Every day, millions of people in the EU and the World turn on their devices to find entertainment and challenge their friends by playing with them…

The mobile gaming market in South Korea

Good news! Mobusi will be visiting South Korea, two times in three months. Our team will be attending Max summit in Seoul and GSTAR 2015 in Busan. Korea is one of the most connected countries in the world. They have one of the best mobile-infrastructures. These allow the population to be online anywhere. With China…

Mobile Advergaming: from Free-to-Play to Pay-per-Win

It seems that the trends from the market are changing day by day, and in the last year there is a huge trend we have to pay attention to: Games going from the Free-to-play model to pay-per-win.   Inside (and outside) of the official stores, we can find Pay-to-Play games, where you need to pay…

Knowledge is power: The advantages of having your own ad server for performance marketing

  There is no better way to purchase a massive amount of inventory than directly from publishers/ad networks.When you are buying media, the need for a proper ad server is very important for controlling your ad operations, especially, if you run a high volume of campaigns.   It is important understand how ad servers work…

Will you lock?

Have you ever been surfing on the internet and when you were about to read a great article or you about to read the information you wanted, suddenly a pop up opens in the site and it tells you that you have to complete an action (register, login or download an app) in order to…

Welcome to the engage: CPE

It is well known that there are lots of models in the online advertising world: CPC, CPM, CPI, CPA, CPV, CPE… All of them are available on a non-incent or incent basis. We spoke before about whether to incent or not, APKs, and CPAs and today we’re going to talk about CPE offers. First of…

Bet for CPA offers

It is well known that there are lots of models in the online advertising world: CPC, CPM, CPI, CPA, CPV, CPE… All of them can be run in non-incent or incent basis. We spoke before about to incent or not, APKs, and today we’re going to talk about CPA offers. First of all we have…

Mobile Traffic: To incent or not

There’s a debate in the industry regarding incent traffic. When deciding what kind of traffic you want to generate to your app, you must first know what you want from this campaign. First time you propose a client to run a campaign on incent traffic, they are quite reluctant to accept it. This is due…