The Future of Mobile Games

There’s no denying that mobile games have become big business and they’re definitely not going anywhere soon. The global games business is set to grow to $108.9 billion this year, with mobile devices (including both smartphones and tablets) generating an incredible share of the revenue. The report by Newzoo named mobile the most lucrative segment, expecting…

Overcoming the Viewability Hurdle

Viewability has been one of the great buzzwords in the last year or so and for great reason.   A Viewable Impression is defined as an advertising impression that has appeared within a user’s browser and has had the opportunity to be seen.  In order to be viewable, an ad must be viewed for a…

We’ve gone Native on our DSP!

The future’s bright, the future’s native. And we’re delighted to announce the arrival of one of the hottest ad formats on our DSP!  That’s right, with us, you can now target with Native Ads. We always strive to make the best, innovative formats for our clients and with this new addition to our in-house developed DSP,…

SMS Marketing Case Study: Instasent

As more brands look for ways to target potential customers on the move, SMS is an essential part of effective multi-channel marketing, albeit often overlooked by marketers.  It’s an extremely useful tool at hitting the client directly.  In a world where 99% of people have their phones attached to them 24/7 and where over 90%…

Make an Influence: Why Influencer Marketing Isn’t Going Anywhere Any Time Soon

How much revenue can really come from having someone with a few hundred thousand followers on Instagram post about your product?  How much influence do these people have on their followers? You’d be surprised.  Influencer marketing isn’t something new, no, but the success it’s had of late is certainly something to talk about.  Influencer marketing…

Four Easy Ways to Boost Your E-Commerce

The world of e-commerce has no doubt flourished in recent years, with 93% of online stores now expecting to see a huge growth in the year of 2017. Online shopping has by in large replaced the act of physical shopping.  Not only this, the device of choice when purchasing online has shifted in just a…

Why a DSP will revolutionize your advertising goals!

A  DSP (Demand Side Platform) is a piece of software that has become a key player in the complex environment of online advertising. The platform allows you to serve ads on a whole host of websites and apps in an automated fashion.  DSPs allow us to act upon factors such as location, age and demographics…

Serve yourself with mobusi’s advertising platform

A self-service platform allows advertisers to take complete control over their advertising campaigns.  Thousands are already using our service to drive traffic, create leads and increase sales! Why not check out the benefits of mobusi’s own Self-Service Platform and see how you could start getting the most out of your campaigns? What does a self-service…