Spotlight: India Performance Market

India is a unique market in the performance marketing world, and at mobusi, we have been a part of it since the beginning.  According to eMarketer, advertisers in India are projected to spend $1.32 billion on mobile ad placements by 2019, which will account for the majority of all digital ad spending (60.9%) and 15.5% of total…

Malaysia mobile penetration

Good news! Mobusi will be visiting Malaysia. Our team will be looking for alliances to continue at the top of the worldwide mobile advertising business. More than three in ten smartphone users in Malaysia use their devices as their only access to the Internet. On Device Research has recently published an interesting report: Mobile Malaysia:…

Affiliate program 2016 RECAP

Mobusi’s affiliate program is an excellent choice for marketers that want to promote products and services from a wide variety of different verticals. Reaching over 12 billion clicks on 2015; we offer the ability to generate significant revenues with relevant offers across our platform. Our affiliate managers are able to identify offers that convert particularly…

We are coming back to Mobile Monetization $ummit

The MMS conference comes to Tel Aviv December 15th. This a special edition of the Israel Mobile Summit focusing on how developers can monetize their apps. Celebrating its 5th year, the summit is the biggest mobile/games/adtech event in Israel. It features keynotes from top speakers, panels about the hot mobile topics and a startup arena…

Knowledge is power: The advantages of having your own ad server for performance marketing

  There is no better way to purchase a massive amount of inventory than directly from publishers/ad networks.When you are buying media, the need for a proper ad server is very important for controlling your ad operations, especially, if you run a high volume of campaigns.   It is important understand how ad servers work…

Welcome to the engage: CPE

It is well known that there are lots of models in the online advertising world: CPC, CPM, CPI, CPA, CPV, CPE… All of them are available on a non-incent or incent basis. We spoke before about whether to incent or not, APKs, and CPAs and today we’re going to talk about CPE offers. First of…