Video and Playable Ads Reign Supreme

Video and Playable Ads now play a huge role in mobile app marketing, according to the latest findings in AdColony’s Spring 2017 App Install Marketing Survey.  50% of all app install spending now goes to video advertising and half of that is for full-screen video ads.  The survey questioned the top 250 grossing app developers…

Overcoming the Viewability Hurdle

Viewability has been one of the great buzzwords in the last year or so and for great reason.   A Viewable Impression is defined as an advertising impression that has appeared within a user’s browser and has had the opportunity to be seen.  In order to be viewable, an ad must be viewed for a…

SunMedia and their strides to success

SunMedia, the video and branding division of the mobusi group, are storming ahead and progressing at an extremely impressive rate. In just one year, Sun Media has catapulted to unbelievable heights, recently celebrating Comscore’s result of becoming the 2nd biggest leader in pre-roll video in Spain, coming in just behind Google.  The company now has an…