Serve yourself with mobusi’s advertising platform

A self-service platform allows advertisers to take complete control over their advertising campaigns.  Thousands are already using our service to drive traffic, create leads and increase sales! Why not check out the benefits of mobusi’s own Self-Service Platform and see how you could start getting the most out of your campaigns? What does a self-service…

Where is Header Bidding heading this year?

Header Bidding became one of the trending topics in 2016 and now we expect it to reach even bigger heights. It is an auction tool which is used to increase ad inventory , allowing publishers to offer their inventory and headers of their webpages to various ad exchanges simultaneously.  That way, demand sources, all DSPs, marketers and…

Play to the next level: The amazing benefit of Playable Ads

User experience is one of the great buzzwords we see floating around the advertising hemisphere and in today’s current market, it is one of the most important factors we must keep in mind when creating campaigns.  The average user has greatly evolved from the classic banner display days.  We’re bored.  We want more interaction and entertainment….

2017: The year of Video Advertising

2017 has finally arrived and brought with it a whole range of trends for the mobile advertising world.  One trend which is still going strong is video.  It’s no secret that video is one of the most powerful engagement tools for an advertiser, being one of the most successful ad formats on both desktop and…

Putting the KPI in CPI

CPI CPI CPI. You’ve probably seen it all over the internet, you’ve probably heard us banging on all about it and are eager to know what the fuss is.  CPI, also known as Cost per Install, is an extremely popular pricing model used more and more frequently in digital advertising.  Why? As the use of…

Programmatic Advertising for Dummies

“That’s so weird! That Ad that appeared on my screen as if it was actually speaking to me!” No, it’s not weird.  It’s not by coincidence either. It’s science.  It’s programmatic advertising and it’s one of the most useful advertising tools in the game.  Robots are actually taking over and they are way more efficient than…

Why video CPI is a must for your campaigns

CPI (cost per install) is probably one of the newest and most important pricing tools used in performance advertising given the boom of smartphones and mobile devices of late.  It is estimated that by the end of 2016, there will be 2.082 billion smartphone users worldwide.  In the month of September 2016, 140 billion apps…

Performance Marketing for dummies

You’ve probably heard about performance marketing and maybe are a little bit confused. You’ve seen CPI/CPA/CPE/CP-WHAT? all over the internet and don’t understand a thing. Maybe you do have a fair idea of how each model works but aren’t quite sure how each would fit your business plan .  Well that ends here. To properly understand what we do and how we…

Boosting campaigns while speeding up traffic

When it comes to buying traffic, we often forget about an area that can bring us many benefits – the desktop. Smartphone usage and the mobile device boom has undoubtedly led to priority shifting to this area. However, that doesn’t mean the desktop should be abandoned completely. Even today, it is still extremely relevant when…

Will you lock?

Have you ever been surfing on the internet and when you were about to read a great article or you about to read the information you wanted, suddenly a pop up opens in the site and it tells you that you have to complete an action (register, login or download an app) in order to…