India is a unique market in the performance marketing world, and at mobusi, we have been a part of it since the beginning. According to eMarketer, advertisers in India are projected to spend $1.32 billion on mobile ad placements by 2019, which will account for the majority of all digital ad spending (60.9%) and 15.5% of total…
Dmexco 2017 is almost upon us and we are hyped to be there! The event will see more than 1,050 brands exhibiting, 570 top speakers and over 50,000 visitors from more than 100 countries. In amongst all this is mobusi! We’ll be at Hall 7 booth B60 on hand to chat about the wide range…
Today we’re delighted to announce that we have joined part of Fibonad, the world’s biggest digital advertising company! With more than 15 years’ experience in the mobile industry, David García Fuentes becomes CEO of this new project. With the foundations already set to see it become the biggest digital advertising company worldwide, today, Fibonad is…
Have you heard about rewarded ads? These ads are a win-win situation for both advertisers and publishers, with them tending to be more popular in the mobile games sector. Rewarded video is a way for developers to integrate ads into their app. Consumers can choose to watch them in exchange for points, lives, or virtual goods. With rewarded…
User Lifetime Value (LTV) is the measure of a user’s value over time. It is one of the most important metrics to track and can be displayed in many ways; sharing the app on social media, spreading the word among friends or it could even be the revenue generated from ads and in–app purchases. Even…
This month, we’re off to three big events in three different sectors of the industry! To start off, it’s the mobile event of the summer at Postback 2017 with US&CA Country Manager Enric Pedró and US Head of Sales, Amy Auranicky hitting up Seattle from the 20th-21st July. Postback has established itself as a key date…
Our Video and Branding Division, SunMedia, has become the biggest video company in Spain with 9.9 million single users according to comScore’s May data. ComScore’s Video Metrix data has shown that SunMedia is now the biggest video network in Spain in terms of audience reach witnessing the company impact 9.9 million single users. According to…
There’s no denying that mobile games have become big business and they’re definitely not going anywhere soon. The global games business is set to grow to $108.9 billion this year, with mobile devices (including both smartphones and tablets) generating an incredible share of the revenue. The report by Newzoo named mobile the most lucrative segment, expecting…
You’ve got your product, you’ve set up your web page or developed an app. So what’s next? How do you create a buzz and get your name out there? First thing’s first, you can’t set up an Ad campaign without a game plan in mind. Think out what you want to achieve with your plan….
Video and Playable Ads now play a huge role in mobile app marketing, according to the latest findings in AdColony’s Spring 2017 App Install Marketing Survey. 50% of all app install spending now goes to video advertising and half of that is for full-screen video ads. The survey questioned the top 250 grossing app developers…
Viewability has been one of the great buzzwords in the last year or so and for great reason. A Viewable Impression is defined as an advertising impression that has appeared within a user’s browser and has had the opportunity to be seen. In order to be viewable, an ad must be viewed for a…
What is Attribution? Attribution is the measurement of user events from the result of marketing activity. An event can be an app install, a level completion, in-app purchase, etc. In short, attribution essentially discovers what caused a user to convert. Those channels that work well should be focused upon in order to increase results. With…
The future’s bright, the future’s native. And we’re delighted to announce the arrival of one of the hottest ad formats on our DSP! That’s right, with us, you can now target with Native Ads. We always strive to make the best, innovative formats for our clients and with this new addition to our in-house developed DSP,…
Summer is almost upon us and we’re going to be at 5 top events this month! We kick off the month at App Annie’s Capptivate in San Francisco from the 4th-5th June 2017. Capptivate is a two-day event that brings together mobile professionals — from novices to thought leaders — to explore the way mobile apps…
As more brands look for ways to target potential customers on the move, SMS is an essential part of effective multi-channel marketing, albeit often overlooked by marketers. It’s an extremely useful tool at hitting the client directly. In a world where 99% of people have their phones attached to them 24/7 and where over 90%…
Creating your own app is an amazing feeling but what about when your app starts bringing you in the big bucks? It can be complicated to create an effective monetization strategy, but once you achieve that, you’ll rapidly see the fruit of your work and can start benefiting from your app. So how? 1.Advertising There…
How much revenue can really come from having someone with a few hundred thousand followers on Instagram post about your product? How much influence do these people have on their followers? You’d be surprised. Influencer marketing isn’t something new, no, but the success it’s had of late is certainly something to talk about. Influencer marketing…
The month of May sees us hit up May-ny of the top events across the sector! We start off at MAU Vegas 2017 in, of course, Las Vegas, from the 3rd-4th May 2017! MAU is one of the sector’s premium events and sees 1000 leaders from top mobile brands gather in Las Vegas for two…
The world of e-commerce has no doubt flourished in recent years, with 93% of online stores now expecting to see a huge growth in the year of 2017. Online shopping has by in large replaced the act of physical shopping. Not only this, the device of choice when purchasing online has shifted in just a…
A DSP (Demand Side Platform) is a piece of software that has become a key player in the complex environment of online advertising. The platform allows you to serve ads on a whole host of websites and apps in an automated fashion. DSPs allow us to act upon factors such as location, age and demographics…
On 12th April 1937, the first aircraft jet engine was invented and successfully tested by Sir Frank Whittle. On 12th April 1961, Yuri Gagarin became the first human in space. On 12th April 1981, America’s first space shuttle was launched. And on the 12th of April 2012, mobusi mobile advertising was born! Yep, today we…
April is going to be a huge month for us and we’re off to a whopping four events! The month begins with our US&CA Director, Enric Pedró, hitting up the Big Apple attending MMA Moble Location Leadership Forum on the 5th of April and the App Promotion Summit on the 6th. The MMA event focuses…
Today we are pleased to announce the acquisition of Upplication. Madrid, 28th March 2017 – In 2013, one engineer and one journalist joined together with a clear idea in mind: to change the way in which an SME (99% of Spain’s business network(*)) could create their own mobile app – without the need for previous knowledge, time…
A self-service platform allows advertisers to take complete control over their advertising campaigns. Thousands are already using our service to drive traffic, create leads and increase sales! Why not check out the benefits of mobusi’s own Self-Service Platform and see how you could start getting the most out of your campaigns? What does a self-service…
SunMedia, the video and branding division of the mobusi group, are storming ahead and progressing at an extremely impressive rate. In just one year, Sun Media has catapulted to unbelievable heights, recently celebrating Comscore’s result of becoming the 2nd biggest leader in pre-roll video in Spain, coming in just behind Google. The company now has an…
Header Bidding became one of the trending topics in 2016 and now we expect it to reach even bigger heights. It is an auction tool which is used to increase ad inventory , allowing publishers to offer their inventory and headers of their webpages to various ad exchanges simultaneously. That way, demand sources, all DSPs, marketers and…
Today we are pleased to announce the acquisition of Lab Cave, a video games development company. Fernando and Óscar García, two brothers passionate about video games and both with extensive experience in the national and international gaming development, started with the Lab Cave project in 2013. With 75 million downloads all over the world and a strong presence…
There’s no doubt that the metrics used in Digital Advertising can often become slightly confusing for users. We have complicated things for ourselves over recent years, and have seen ourselves shift from only using standard pricing models. Although, we still do rely on these models, we’ve now delved into new realms and one of the newest…
A new month is upon us and it’s possibly one of the most exciting, in which we’ll be making an appearance at three separate events! We’re first hitting up Mobile Growth Summit in San Francisco from the 1st–2nd of February. MGS is North America’s biggest mobile-only conference and gives attendees the opportunity to interact with and learn…
Working in an international team, in which employees of different nationalities and backgrounds come together, can be an amazing experience and can lead to wonderful results. At mobusi, we’re fortunate to have a team of almost 200 wonderful people made up of 20 nationalities, spread across 6 cities around the world. We’re extremely lucky to have been able to promote…
User experience is one of the great buzzwords we see floating around the advertising hemisphere and in today’s current market, it is one of the most important factors we must keep in mind when creating campaigns. The average user has greatly evolved from the classic banner display days. We’re bored. We want more interaction and entertainment….
2017 has finally arrived and brought with it a whole range of trends for the mobile advertising world. One trend which is still going strong is video. It’s no secret that video is one of the most powerful engagement tools for an advertiser, being one of the most successful ad formats on both desktop and…
2017 is upon us and we’re starting the new year with a bang! First and foremost, we’re going to be at Affiliate Summit West, Las Vegas from the 15th-17th January. This sold-out, all-star show will see leaders of the performance marketing world come together in a summit where one can show off their key solutions…
2016 is drawing to a close and what a year it’s been for mobusi. We’ve had an amazingly fruitful year and would like to share with you (in case you missed it!), some of our top highlights. What have we achieved this year? Back in February, we launched Advertiser Defender, our product aimed at fighting…
CPI CPI CPI. You’ve probably seen it all over the internet, you’ve probably heard us banging on all about it and are eager to know what the fuss is. CPI, also known as Cost per Install, is an extremely popular pricing model used more and more frequently in digital advertising. Why? As the use of…
It’s been an amazing year for mobusi and we’re ending 2016 on a high. After hitting up over 30 of the best global events, we’re sending two teams to Affiliate World Asia in Bangkok and Mobile Monetization Summit in Tel Aviv, respectively. Affiliate World Asia takes place on December 5th-6th and is an event considered the…
“That’s so weird! That Ad that appeared on my screen as if it was actually speaking to me!” No, it’s not weird. It’s not by coincidence either. It’s science. It’s programmatic advertising and it’s one of the most useful advertising tools in the game. Robots are actually taking over and they are way more efficient than…
mobusi are currently attending GMIC Bangalore, a part of the leading mobile conference globally. It is back in India for the third year and sees industry leaders come together to discuss the future of the mobile revolution and the development of one of India’s growing sectors. GMIC holds events all across the world, shedding light on…
CPI (cost per install) is probably one of the newest and most important pricing tools used in performance advertising given the boom of smartphones and mobile devices of late. It is estimated that by the end of 2016, there will be 2.082 billion smartphone users worldwide. In the month of September 2016, 140 billion apps…
Behind every successful company is a wonderful team and at mobusi, we know we wouldn’t be experiencing our amazing success if it wasn’t for all our awesome staff! We have an incredible team spirit in our office and work extremely well together. However, with 140 members of staff at mobusi HQ, it can be hard that everyone gets…
Mobusi is vying for world domination, continent by continent. Given our current success rate in the US, we’ve decided to up our presence stateside by opening a brand new office in LA! We want to give our numerous clients a better chance to connect with us and strive to improve their performance goals. We’re extremely…
The month of November will be one to remember for mobusi as we hit up 5 of the biggest events across the world! We’re not slowing down despite 2016 nearing its close, making an appearance in 5 different countries. First up, we’ll be venturing to the Big Apple at ad:tech on the 2nd-3rd of November. Our…
You’ve probably heard about performance marketing and maybe are a little bit confused. You’ve seen CPI/CPA/CPE/CP-WHAT? all over the internet and don’t understand a thing. Maybe you do have a fair idea of how each model works but aren’t quite sure how each would fit your business plan . Well that ends here. To properly understand what we do and how we…
As you may be aware, mobusi is a word-wide company, with presence not only in Madrid but also in LA, Singapore, India and Mexico. Our Mexican team is going from strength to strength and this week, we have caught up with them to find out a bit more about their office life and their plans for…
It’s the internship programme you’ve been waiting for: mobusi Talent Hunt! Whether you’re currently finishing up your degree, already finished and currently studying your masters or whether you simply just fancy throwing yourself into the world of digital marketing, mobusi Talent Hunt is for you. Mmm…mobuwhat? mobusi mobile advertising. Yep, that’s us. We’re a group…
When it comes to buying traffic, we often forget about an area that can bring us many benefits – the desktop. Smartphone usage and the mobile device boom has undoubtedly led to priority shifting to this area. However, that doesn’t mean the desktop should be abandoned completely. Even today, it is still extremely relevant when…
This week at our HQ in Madrid, we’ve had the pleasure of welcoming our new General Manager LATAM, Rafael Valverde from Mexico City. We are absolutely delighted that Rafael has joined our team given his impeccable resume and work ethic. His innovative thinking and impressive background is bound to shake things up in our Latin…
With the arrival of October, we see ourselves attending even more events! We’d forgive you for thinking we’ve clocked up enough kilometres and air miles by now but it seems we want more! We will be spreading our wings even further, attending 3 separate events in the space of just 3 weeks. First up from October…
An increasing number of global adnetworks are slowly but surely breaking into the Asian market and one of the main reasons behind this is the potential power that Korea holds. It is seen as a test market for many companies, somewhere they are able to launch their services and products, enabling them to jump into…
Adways Korea and Mobusi have formed a strategic partnership in order to help Korean mobile game developers achieve worldwide recognition. Korea boasts many talented companies that are capable of creating quality apps, but the market lacks the kind of numbers that can sustain rapid growth. Korean developers have their sights set on expansion to countries…
Paloma Gimeno steps into the role of Chief Operating Officer (COO) at Mobusi, where she will help establish and implement the company’s global strategy, and coordinate operations between different branches of the company (Spain, Mexico, USA, Singapore, and India). She will report directly to Mobusi CEO Alberto Cenalmor. Following the recent acquisition of Sun Media,…
In our industry, stagnation is a death sentence: stop moving for just a minute and the competition will catch you. So you won’t see us slipping next week as we will be making the trip to White NIghts St. Petersburg, one of 3 annual events held in three major cities (Helsinki, St. Petersburg, Moscow). The…
Data is the lifeblood of a successful mobile application. Having a global view of what is going on in your app’s ecosystem, and in the general mobile ecosystem can give you crucial insights as far as acquiring and retaining quality users. A lack of perspective can mean that important nuggets of information slip through the…
2016 has been an eventful year for mobusi already; we’ve logged thousands of kilometers traveling to multiple countries and events. We will be continuing this whirlwind tour with a key business trip to Asia at the end of June/beginning of July. Victor Raposo and Jorge Canga will be visiting Kuala Lumpur, Malaysia, Singapore, and Jakarta,…
With billings of over 65 million euros in 2015 and more than 170 employees, Mobusi is the number one Spanish mobile performance company, and one of the industry leaders in Europe. The union with digital media specialist, Sun Media, opens new opportunities for the group at an international level. Madrid, June 14th, 2016. Mobusi has…
Israel’s presence in the online ad world has been steadily growing over the last few years, bolstered by several successful startups and a culture that foments technology and cyber security innovation. This makes it an attractive place to network and learn, which is just what we have in mind for the 2016 edition of the…
Almost all mobile ad agencies have an accounts team – a liason between clients and the agency itself, who manages the relationship and needs of both parties. Not all accounts departments are created equal, however, and there’s no better example of that than mobusi’s team. Our Madrid accounts team, headed by newly appointed leader Mercedes…
On May 28th mobusi attended the Applause App Marketing Congress at the Hotel W in Barcelona. More than 120 professionals from the industry were on hand to enjoy networking events and talks, learn tricks of the trade and exchange ideas. One of the experts asked to help educate the participants was none other than our…
At mobusi, we pride ourselves on our in-house tech and design teams. They allow us to create original, unique solutions to problems and obstacles our clients face – obstacles to growth and improvement. We want to help them overcome these challenges and that’s why we created our own in house SDK that we can tailor…
On May 28th, the Hotel W in Barcelona will host Applause – an App Marketing Congress and networking event for companies and people in the sector. mobusi will be making its presence felt as one of the most important ad networks in Europe, and our very own VP of Client Services, Macarena Cenalmor, will be…
App store ranking, whether it be in the Google Play Store, App Store, or Windows Marketplace, is hugely important to the success of any mobile application. With upwards of 63% of all apps being discovered organically through app store search, improving your position by just one or two spots can mark a huge difference in…
Adblockers. Since Apple decided to allow them in the app store last year they have been popping up (ha!) like whack a mole rodents, amplifying a problem that was previously restricted to android devices. This is causing increasing concern among mobile advertisers and publishers alike, but before we all start to panic, let’s take a…
Over the last few years the mobile gaming industry has evolved from a niche market to a massive international entity, moving billions of dollars globally. All this money has sparked a mobile boom, as app developers see an opportunity to make big bucks fast. This rush has made things a lot more competitive, and therefore…
You might think that after an intense week in Barcelona at the Mobile World Congress that we could use a break. You’d be wrong about that, because at Mobusi, we’re always on the move. This past weekend we sent two members of our team to Amman, Jordan to meet with potential partners in the region. After carrying out an intensive…
In honor of this week’s MWC 2016, Appsflyer, industry leaders in mobile measurement and attribution analytics, has published its performance index ranking the best media sources in mobile advertising. The study, which analyzed app installs and retention between October 15th, 2015, and January 15th, 2016, took more than 2.5 billion installs into account and broke the…
Barcelona, February 21st. In a surprise appearance on the eve of the Mobile World Congress, Facebook founder and tech wunderkind Mark Zuckerberg stood before 5,000 industry professionals at Samsung’s Unpacked event, and revealed the immediate future of connectivity, communication, and content consumption. Promoting Samsung and Facebook’s collaboration on the Gear Virtual Reality headset, he explained…
The past few weeks have been big for Mobusi. We released our new Advertiser Defender tool, set up shop at the Mobile World Congress, and now Barcelona newspaper La Vanguardia chose to interview our CEO Alberto Cenalmor! Read on to find out a little more about the inner workings of the company. Below find the translated article, or click here for…
Mobusi is thrilled to announce the launch of Advertiser Defender, fruit of our last year of work in fraud prevention. Existing fraud detection tools identify bad traffic after the fact, when payments have already been made. It is difficult to detect, because fraudsters route through various sources before sending it to your apps. They use bots, false VPNs…
Mobusi confirms, love does exist! Or at least people looking for it do. With the proliferance of dating apps and online dating opportunities, we wondered what usage trends would look like for the most romantic weekend of the year. According to Vanity Fair, in 2015, the dating app Tinder experienced a huge jump in usage…
The Mobile World Conference is the be all and end all of mobile technology. The four day event, held at the Fira Barcelona expo center in Barcelona, Spain, hosts more than 2,000 exhibitors from all over the world. Last year, more than 90,000 guests attended, along with 3,800 members of the press. This year the conference is…
Unless you live under a rock, or in the far reaches of the Antarctic, you’ve probably noticed that mobile technology is EVERYWHERE. The increase in smartphone penetration (in addition to tablets, mobile consoles, etc) means that more and more people are connected at all times, opening up an ideal channel for marketers to maintain a…
When you talk about mobile markets with booming potential, the Middle East is bound to come up. Many countries in this region have been laying the groundwork to support a mobile revolution, and Mobusi is prepared to accompany them on this exciting journey. That’s why we will be sending a team of representatives to two…
Good news! Mobusi will be visiting Malaysia. Our team will be looking for alliances to continue at the top of the worldwide mobile advertising business. More than three in ten smartphone users in Malaysia use their devices as their only access to the Internet. On Device Research has recently published an interesting report: Mobile Malaysia:…
Mobusi expands its presence around the globe with the opening of a new office in Barcelona. With the rapid growth of the company in the mobile advertising market over the last three years, the creation of a permanent office in Barcelona is an excellent opportunity for creating new business opportunities. The new office will…
Mobusi’s affiliate program is an excellent choice for marketers that want to promote products and services from a wide variety of different verticals. Reaching over 12 billion clicks on 2015; we offer the ability to generate significant revenues with relevant offers across our platform. Our affiliate managers are able to identify offers that convert particularly…
The MMS conference comes to Tel Aviv December 15th. This a special edition of the Israel Mobile Summit focusing on how developers can monetize their apps. Celebrating its 5th year, the summit is the biggest mobile/games/adtech event in Israel. It features keynotes from top speakers, panels about the hot mobile topics and a startup arena…
The Asian market has hypnotized everyone to its full extent during the last few years. Nowadays, the Asian market power is unquestionable. But, what is going on in Europe? Every day, millions of people in the EU and the World turn on their devices to find entertainment and challenge their friends by playing with them…
Good news! Mobusi will be visiting South Korea, two times in three months. Our team will be attending Max summit in Seoul and GSTAR 2015 in Busan. Korea is one of the most connected countries in the world. They have one of the best mobile-infrastructures. These allow the population to be online anywhere. With China…
It seems that the trends from the market are changing day by day, and in the last year there is a huge trend we have to pay attention to: Games going from the Free-to-play model to pay-per-win. Inside (and outside) of the official stores, we can find Pay-to-Play games, where you need to pay…
mobusi introduces a self-service functionality. mobusi’s platform provides our advertisers and agencies the ability to define the targeting of their cost-per-click (CPC) campaigns. With 24/7 access our advertisers can fine-tune their campaigns changing targeting and price through easy-to-use features. Campaigns are set active in a very short time frame allowing our advertisers to react almost…
There is no better way to purchase a massive amount of inventory than directly from publishers/ad networks.When you are buying media, the need for a proper ad server is very important for controlling your ad operations, especially, if you run a high volume of campaigns. It is important understand how ad servers work…
Once again, it’s summer! We love summer! Oh, we know, there’s not summer without summer trips! Wait a second, do you think we will be out of the office? Not really! Part of our team will be travelling to make some new friends and do business! This summer we’ll have a lot of events all…
Have you ever been surfing on the internet and when you were about to read a great article or you about to read the information you wanted, suddenly a pop up opens in the site and it tells you that you have to complete an action (register, login or download an app) in order to…
It is well known that there are lots of models in the online advertising world: CPC, CPM, CPI, CPA, CPV, CPE… All of them are available on a non-incent or incent basis. We spoke before about whether to incent or not, APKs, and CPAs and today we’re going to talk about CPE offers. First of…
It is well known that there are lots of models in the online advertising world: CPC, CPM, CPI, CPA, CPV, CPE… All of them can be run in non-incent or incent basis. We spoke before about to incent or not, APKs, and today we’re going to talk about CPA offers. First of all we have…
About a year ago we saw a boom in Android APKs in the mobile industry. But nowadays the promotion of APKs has decreased strongly. Let’s take a look at some reasons that might cause this dropping trend. First of all, we have to define what an APK is: An APK (Android Application Package) is a…
There’s a debate in the industry regarding incent traffic. When deciding what kind of traffic you want to generate to your app, you must first know what you want from this campaign. First time you propose a client to run a campaign on incent traffic, they are quite reluctant to accept it. This is due…
Mobusi is a mobile performance advertising agency. Alvaro Pastor, the COO of Mobusi, has been working in the internet sector since the year 2000. At first he worked for companies in the banking sector, including some of the leading financial institutions in Spain. Later he became an independent consultant for SMB’s, until he joined Impressions Web, where he worked…
Mobusi, a leading Spanish mobile advertising company, presents new SDK in order to monetize iOS and Android apps at the Mobile World Congress last week. The difference with Mobusi’s latest SDK is the simple installation and the ability to modify the advertising from a panel without needing to re-upload the app. Alberto Cenalmor, CEO of…
Mercedes Salguero joins Mobusi as its new Business Director where her role will be to develop new business units as well as finding additional opportunities for Mobusi’s current units. Mercedes is a well-known presence in the International performance sector and brings with her a lot of experience in the online, mobile and performance sectors. Mercedes…
Mobile ad platform and service provider Mobusi has signed a deal with RiskIQ, a solution that protects against fraud and malvertising in digital ads. The deal covers Mobusi’s network and client activity for the next two years. With the huge growth in “Malvertising” in particular on the Android platform networks and agencies like Mobusi are…
Alberto Cenalmor is the CEO of Mobusi, a performance based mobile advertising network based in Madrid and operating in Latin America and other international markets. We caught up with him to discuss the mobile advertising market, app advertising business models and the the future of mobile media buying. What services does Mobusi offer and how…
Mobile World Congress has moved way beyond its origins as a place for mobile networking equipment vendors and handset companies to meet with mobile operators. These days it’s also a big meeting point for the various companies in the app ecosystem including the mobile advertising and app marketing networks. The hall with the biggest buzz…
