Delivering positive app engagement and higher customer retention

Not so long ago, user acquisition was considered the most relevant metric by mobile app marketers, as they focused on gaining as many users as possible. But one fact was inevitable, drop-rates were incredibly high, resulting in more than 70% of users uninstalling the app after only 90 days of use, in addition, studies also…

What are Rewarded Video Ads?

Have you heard about rewarded ads? These ads are a win-win situation for both advertisers and publishers, with them tending to be more popular in the mobile games sector.  Rewarded video is a way for developers to integrate ads into their app.  Consumers can choose to watch them in exchange for points, lives, or virtual goods. With rewarded…

5 Ways to Boost a User’s Lifetime Value

User Lifetime Value (LTV)  is the measure of a user’s value over time. It is one of the most important metrics to track and can be displayed in many ways; sharing the app on social media, spreading the word among friends or it could even be the revenue generated from ads and in–app purchases. Even…