The Mobile Monetization Summit is coming to Madrid for the first time!

Being it the first time it takes place in our hometown, and to ensure you get the most out of your trip to the Spanish capital, we’ve prepared this guide to give you a helping hand.

Weather

When you first think of Spanish weather, you’d be forgiven if you thought it was all beaches and sunshine. No no, here in the Spanish capital, winter is coming.  November typically sees the temperatures go down, with them expected to be at around 15 degrees.  It’s usually always sunny but rain is possible so bring an umbrella and a warm jacket!

Currency

Being in Europe we, unsurprisingly, use the euro. Change them before you get here or you can hit up any bank or Exchange Bureau.

Moving Around Madrid

Metro: Efficient, fast, and cheap.  A single ticket costs between €1.50-2.00  Make sure to buy a Travel Card at one of the subway stations though so you can take advantage of a multi-ticket pass.

Bus: Madrid has a huge bus network whose services travel across the city.  Buses go to places the underground doesn’t reach. Although main streets have dedicated lanes, buses can be slower than the metro during rush hours.

Taxi: There are also several taxi ranks around the city, indicated by a blue sign with a white letter ‘T’.   With over 15,600 taxis in Madrid, finding a free one on any of the city’s main thoroughfares is rarely difficult. Journeys can be paid for in cash or with card.

Uber: Downloading the app you can find a ride in Madrid in no time.

Cabify: You can also use Cabify instead of Über and usually the first trip is free.

Bike: There are a number of places where you can hire bikes, especially around parks and near major tourist attractions.  An interesting, practical, simple and eco-friendly bike hire scheme is BiciMAD. It has a total 1,560 e-bikes for rent, 3,126 docks and 123 docking stations featuring touch screens and the latest technology.

Car2go: Madrid has an electric car hire service called car2go, which offers you a fleet of 500 electric cars (Smart ForTwo Electric Drive automatic transmission) throughout the city centre (inside the area delimited by the M-30 motorway).

Event Location

The event will take place in La N@VE, a state of the art venue, owned by the Madrid City council, and is normally used for tech events.  The venue is a little bit outside of the city centre (see map above), however, it is easily accessible by:

Metro – Line 3 to Cruce Villaverde (followed by a 7 min walk)

Train – Nearest train station is Puente Alcocer, from Atocha.  It is a 10 minute walk.

Car – There are plenty free parking places around the venue so be sure to arrive early if you want to guarantee your spot!

Where to stay

Madrid is renowned for its atmosphere and happening nightlife so we recommend that you stay in the city centre so you don’t miss out on the fun!
Some popular neighbourhoods are:
Sol-Gran Vía
Malasaña
La Latina
Las Letras/Huertas
Salamanca

Keeping these places in mind, you’ll find yourself in about the hussle and bussle and definitely be able enjoy the wonders of Madrid!

Typical Madrid Cuisine

Typical Food Mobusi

Spanish food is recognised as being one of the top cusines in the world.  So don’t leave the city without trying out some of the typical dishes local to Madrid but also to Spain if it’s your first time visiting the country.

Cocido Madrileño
Tortilla de Patatas
Bocadillo de Calamares
Callos a la Madrileña
Churros con Chocolate
Jamon
Paella
Patatas Bravas

Among soooo much more!

What to do in Madrid?

When you’re not busy talking about monetization, here’s a list of some of the top tourist destinations and things to see in Madrid.

  • Visit some of Madrid’s Museums:

If you’re an art lover, then you’re in luck. Madrid has some amazing museums which you can check out while you’re here!

Museo del Prado
Museo Thyssen-Bornemisza
Centro de Arte Reina Sofia

  • Take a stroll through Gran Vía:

A walk along Gran Vía is definitely recommended. It is lined with hundreds of shops, cafés, and restaurants, so it’s always buzzing with people.

Retiro Park Mobusi

  • Chill out at Retiro Park

Take a break from the busy city life at Parque El Retiro, Madrid’s most popular park located in the city centre.  It’s one of Madrid’s biggest parks and you’re bound to find people doing exercise, relaxing or even trying at their skills at boat rowing on the lake.

  • Visit the Royals

Have a look round the stunning grounds at the Palacio Real.

  • Have a bite at El Mercado San Miguel

After visiting the palace, take a short walk to el Mercado San Miguel or even Plaza Mayor.  The market is one of the city’s oldest and busiest, and is somewhere you can have a drink,  some food and have a look at the delicious stalls of food!

  • Grab a bargain at El Rastro

On Sundays, locals head to La Latina for one specific event: El Rastro. It’s the biggest open-air flea market in Madrid and one of the largest in Spain, with thousands of stalls crowding the streets.

  • Watch the sun go down at Templo de Debod

This gift was given to Spain for helping preserve temples along the Nile. It’s one of the best places in Madrid to relax and watch the sun set, with views to the Royal Palace and Casa de Campo.

  • Churros at San Ginés

The ultimate place to have churros in Madrid.  Churros con chocolate is a quintessential Spanish treat for breakfast, afternoon snacking, latenight munching, or anytime really. This is the place to try them out!

  • Take in the sights at Bellas Artes

The popular Spanish proverb “Madrid al Cielo” can truly be appreciated at the Círculo de Bellas Artes in Madrid, where locals can almost reach the sky. The rooftop terrace offers stunning views of downtown Madrid.

  • And finally…Enjoy the city like a true Madrileño!

Madrid is known for its street life, always busy where its inhabitants find themselves outdoors, grabbing a “caña” or vermouth along with a tapa. Trust us, you’ll need it to quench your thirst and gain some strength after a long day of networking!

The Main Event

So, back to the real reason you’re here: Madrid Mobile Summit.

Mobusi Booth Madrid Mobile Summit

We’ll be at the event with a full team on hand to answer any queries and help you find the best monetization solutions for your products! So be sure to stop by and say hi at Booth B8!

What’s more, our VP of Client Services, Macarena Cenalmor will be moderating a panel on “Apps Monetization: Is it All About Advertising?”, something we are no doubts experts in.  Not only this, Juanjo Monge, CMO of our sister company Lab Cave, will be giving a chat on Tuesday 14th at 11.30 am about Lab Cave’s ASO strategy and how . So make sure you don’t miss out!

 

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