This Tuesday, Apple organized an event at Urban Hotel in Madrid to teach a course about Search Ads and their certification. Mobusi is one of the first agencies in Spain to obtain their Search Ads certification . Our team was there learning all about search ads and how to implement it in our campaigns.
What is Search Ads?
Search Ads is an efficient, easy way to help people discover your app on the App Store for iPhone and iPad. Visibilty matters, so there’s no better place to be seen than at the top of App Store search. You can search high-intent, quality users on the most affordable mobile ad platform. Of course, Search Ads adheres to Apple’s privacy standards by respecting user privacy and ensuring only relevant and appropriate ads are shown.
What are the benefits of using Search Ads?
Reach high-intent, quality users on the most affordable mobile ad platform, as seen with these figures:
This platform allows you buy ads in following countries: Germany, Australia, Canada, Spain, South Korea, USA, France, Italy, Japan, Mexico, New Zealand, UK and Switzerland.
How can mobusi help you?
If you are a developer with an app currently in the App Store, our team can manage your Search Ads Campaigns. How?
- We work directly on a performance basis, so there’s no risk for you
In Search Ads you pay cost-per-tap (CPT), but in Mobusi we can work directly with cost-per-install. Pay only for installs and you don’t bear any risk. The ultimate goal is to create client satisfaction.
- Working together
We assign you an account manager from our team to manage your Search Ads campaigns. Of course, you will have a daily report to review and analyze your data and go beyond those post-events.
- Traffic and transparency
Traffic and transparency play a vital role in improving trust. Search Ads allows you to see which keyword comes from each user (depending on the user) and what design works best (to improve your CTR and help your ASO).
- In-house Design and Creative Team
We have our own design team that helps our clients in this area, looking for the most effective message for your campaign.
For more info on getting the best out of your campaigns, contact us.