About a year ago we saw a boom in Android APKs in the mobile industry. But nowadays the promotion of APKs has decreased strongly. Let’s take a look at some reasons that might cause this dropping trend.

First of all, we have to define what an APK is:

An APK (Android Application Package) is a format used to distribute and install application software for Google’s Android operating system. Those APKs are held mainly in non-official stores, but this doesn’t mean that they are untrustworthy apps.

An APK is for Android what an .exe file is for a PC.

Searching and downloading APK files allows you to access different apps that have been rejected from the official stores. This does not mean that those apps areuntrustworthy, but users must be careful and ensure which content they install in their devices.

Sometimes there are new APK releases that are spread ahead of time giving the user early access to all the exciting new features that otherwise wouldn’t be available.

As most of you may know, the reasons for an app to be rejected from the official store include:

  • Repeated or copied content
  • Descriptions, keywords or screenshots that have nothing to do with the product
  • Bugs in the app
  • Excessive loading time
  • Incentivize users for giving high reviewals
  • Get user’s personal information without consent
  • Unfinished apps or beta versions
  • Payments outside the official store
  • Not matching the official store terms of use

However, fear remains while promoting APKs, and little by little the trend of many publishers is not running this kind of offer. This is mainly caused by the possibilities of promoting an app that may subscribe users to a premium SMS service or by promoting an app that may have some kind of malware. This has been the main cause of the decrease in the number of APK offers.

Despite this, APKs may help you to understand the possible reach of your app before uploading it to the official stores. Thanks to APKs, developers can first promote their beta app as an APK and, depending on the user behaviour or lifetime, they can then make the specific changes in order to get the best results and match user needs.

There is also a version of APK for iOS, called IPA (iPhone App). For iOS devices, the reach is lower, as the user has to jailbreak his device (which we do not recommend), so it is very rare to find an IPA campaign.

What do you think about APKs? Have you installed an APK? What pros or cons do you see in downloading an APK?

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